ENGAGE DIVERSE AUDIENCES
ENGAGE DIVERSE AUDIENCES
Businesses need to engage global, diverse, eco-conscious groups of consumers, investors, and employees to survive and thrive in today’s information age. I’ll help your brand effectively engage your stakeholders with culturally inclusive marketing and branding services. Plus, I’m able to support leaders in driving cultural and supply chain transformation via strategic consulting and bespoke trainings.
My services
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Using cutting-edge social media monitoring tools, I’ll help you uncover the key trends and conversations amongst your target audience, and deliver creative strategy grounded in audience insights.
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I’ll power your brand’s storytelling with sophisticated video editing, graphic design and language that changes perceptions and behaviours. Optimized for social, web and other online channels.
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From strategy to execution to evaluation, I’ll help you effectively engage your minoritized audience on LinkedIn, Twitter, Instagram or wherever they are.
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Gain the trust of minoritized stakeholders with the correct language any time in the year. With a focus on racial and cultural moments e.g. Black History Month, BLM protests, I’ll draft brand-building and crisis-preventing statements, blog posts, emails, tweets, FAQs and more.
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Inclusive branding begins with authentic visuals that evoke trust amongst diverse groups. I’ll strategise and design logos, colour palettes, typography and more to brand (or re-brand) your organisation or corporate initiative.
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Find out how your ideal minoritized customer sees you, with deep insight into the conversations surrounding your brand, and the influencers driving them.
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Uncover what you stand for and why. I’ll help you tell your brand’s origin or evolution story to diverse groups, solidifying your purpose and plans for social impact.
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No brand is effectively inclusive without a vision, mission and values that genuinely speak to making a difference. I’ll look at your core competencies and the competitive landscape to help you position yourself for success.
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I’ll design and deliver diversity, equity and inclusion workshops to help your team lead with an inclusive mindset. My specialist trainings include inclusive marketing and communications, and allyship.
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I’ll provide toolkits to help your team navigate inclusive marketing, communication, allyship and more, improving campaign effectiveness, plus employee engagement and retention.
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I’ll help you find the ideal influencers to drive your storytelling forward and engage your audience, using cultural insight to pair you with the most credible advocates rather than those with the largest followings.
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I’ll recommend Black-owned and women-owned organisations to support across a range of verticals such as homeware, food & beverage, jewellery and fitness. Perfect for employee gifting, retail business models, events and more.
My approach
My leadership style is rooted in:
Empathy
I deeply understand the challenges and experiences of others, aiming to truly connect with them on a personal level. I create a supportive environment where trust and collaboration thrive. I actively listen to concerns, acknowledge all perspectives, and provide the support needed to succeed.
Equity
I believe in fairness and justice for all individuals, regardless of their background or circumstances. I strive to create a level playing field where everyone has equal opportunities to contribute, grow, and succeed. I advocate for diversity and inclusion, ensuring that all voices are heard and valued in decision-making processes.
Effectiveness
I am committed to setting clear goals, developing strategic plans, and executing them with precision. I focus on outcomes and measure progress, adjusting strategies as needed to stay on track. My dedication to effectiveness ensures that we deliver tangible results and make a meaningful impact in our work.
Book a free consultation call
Book a FREE consultation call to see how we can take your organisation to the next level!
“Tennessee’s workshops have stimulated interesting conversations and helped individuals become more inclusive in their marketing and communications.”